锐评丨北京同仁堂起诉！“同仁堂宇宙”里还有多少擦边黑洞

Core Viewpoint - A product claiming to be "99% pure Antarctic krill oil" from "Beijing Tongrentang" actually contains no krill oil, misleading consumers and raising concerns about brand integrity and consumer protection [1][4]. Group 1: Product Misrepresentation - The product's packaging prominently features "Beijing Tongrentang," leading consumers to believe it is from a reputable source, while the actual brand is "Tongrentang (TRT)" [1]. - The product claims to have a phospholipid content of 43%, but it contains no krill oil at all, undermining the quality associated with the Tongrentang brand [1][4]. - The infringing company, Beijing Tongrentang (Sichuan) Health Industry Co., Ltd., is being sued by Beijing Tongrentang Health Pharmaceutical Co., Ltd. for trademark infringement [1][5]. Group 2: Manufacturer's Accountability - The manufacturer, Anhui Habao Pharmaceutical Co., Ltd., has faced multiple administrative penalties in the past three years for label non-compliance and advertising violations [3]. - The out-of-line pricing of the product raises questions about the manufacturer's practices, suggesting a lack of transparency and accountability [3][4]. - The infringing company claims ignorance of the misleading packaging, but the circumstances suggest otherwise, indicating potential complicity [3]. Group 3: Brand Integrity and Consumer Trust - The "Tongrentang universe" is described as a chaotic marketplace where many products misuse the Tongrentang name, threatening the brand's reputation built over centuries [4]. - Beijing Tongrentang emphasizes the importance of maintaining its brand integrity and has repeatedly stated that it has never authorized the use of its trademark by subsidiary companies [4]. - The company is committed to legal action to protect its brand and consumer rights, highlighting the need for stricter regulatory oversight to prevent such abuses [5][7].