【环球财经】海尔在马来西亚集中展示智慧生活应用

Core Insights - Haier Group hosted the seventh Global Fan Festival in Kuala Lumpur, Malaysia, showcasing its latest products and applications in the smart home sector [1] - The Global Fan Festival has evolved from an online user event to an offline brand activity covering multiple countries and regions [1] - Haier has maintained its position as the world's largest home appliance brand in retail volume for 16 consecutive years according to Euromonitor International [1] Market Position - Haier holds approximately 11% market share in Malaysia, with a brand awareness of 93%, ranking among the top Chinese home appliance brands [1] - The company operates 10 R&D centers, 35 industrial parks, and 163 manufacturing centers globally, serving over 1 billion households across more than 200 countries and regions [1] Strategic Direction - Haier is transitioning from a traditional home appliance company to an ecosystem-oriented enterprise, focusing on localized operations and product innovation to enhance its smart home business in overseas markets [1] - The company aims to further localize its products and services in Malaysia to better meet consumer needs [1]