Asahi moves for Diageo’s Kenya business in $2.3bn deal

Core Viewpoint - Asahi Group Holdings is acquiring Diageo's business in Kenya for $2.3 billion, which includes a 65% stake in East African Breweries and a 53.7% shareholding in UDVK, marking Asahi's first asset acquisition in the region [1][2] Group 1: Acquisition Details - The acquisition includes Diageo's majority stake in East African Breweries, which markets popular beer brands such as Tusker and Serengeti Lager [1] - Asahi aims to establish a foundation for medium- to long-term growth in Kenya and the East African market, driven by population growth and economic expansion [2] - Diageo has previously engaged in asset disposals in Africa, including the sale of its stake in Guinness Ghana Breweries for $81 million [2][3] Group 2: Strategic Implications - Diageo will enter into long-term licensing agreements and transitional service agreements with EABL, allowing EABL to produce Diageo's spirits brands under license [4] - The transaction is expected to deliver significant value for Diageo shareholders and strengthen its balance sheet, with a focus on maintaining a target leverage ratio of 2.5 to three times [6] - Asahi plans to maintain EABL's listing status and will not increase its stake beyond 65% [6] Group 3: Management Perspectives - Diageo's interim CEO indicated that the company could make substantial changes to its product portfolio through further asset disposals [5] - Asahi's CEO highlighted the high-quality nature of the acquired business, emphasizing its strong market position and commitment to sustainable growth and local economic development [7]