Zhong Guo Jing Ying Bao·2025-12-17 11:09Core Insights - Li Ning has opened its first "Loong Store" in Beijing, themed "Dragon Glory Begins," marking a significant branding initiative that integrates Olympic elements into its retail strategy [1] Group 1: Store Opening and Branding - The "Loong Store" represents a new retail format for the Li Ning brand, emphasizing its connection to Chinese cultural symbols and sports [1] - The store opening coincides with the launch of the new "Honor Gold Standard" product series, which features the Chinese Olympic Committee's commercial emblem alongside the Li Ning brand logo [1] Group 2: Historical Context and Partnerships - Li Ning has a longstanding relationship with the Olympics, having incorporated the "CHINA Dragon" element into the design of the Chinese sports delegation's uniforms since the 2000 Sydney Olympics [1] - The company has been selected again as the official sportswear partner for the Chinese sports delegation for the 2025-2028 Olympic Games [1]