“世界品牌500强”发布，长虹全球排名跃升4位

Group 1 - The core viewpoint of the article highlights that Changhong has made significant strides in global brand rankings, now placing 279th in the World Brand Lab's 2025 World Brand 500 list, with a total of 50 Chinese brands represented, maintaining the third position globally [1][3] - Changhong's brand value reached 252.139 billion yuan, as reported in the 2025 China 500 Most Valuable Brands list, and it ranked 51st in the 2025 Asia Brand 500 list, marking a historical high [3] - The company has strategically positioned itself in the sports marketing arena, becoming a title sponsor for the FIS Ski Jumping World Cup, which enhances its brand visibility and connects with global audiences [4][6] Group 2 - Changhong's sports marketing strategy emphasizes a dual approach of local engagement and global outreach, having previously sponsored local leagues and now advancing to international events [6][8] - The integration of technology and sports is evident as Changhong's AI products enhance the viewing experience, aligning with the spirit of sportsmanship and innovation [10][12] - The company aims to create a complete loop of product experience, emotional resonance, and brand recognition, which has garnered attention from major media outlets [15][17]