大兴机场零售商圈：以营销创新打造商业服务新范式

Core Insights - The company has focused on enhancing passenger experience and service efficiency at Beijing Daxing Airport, achieving improvements in both service quality and operational performance through innovative marketing strategies [1] Group 1: Seamless Integration of Travel and Commerce - The company has established a new collaborative model by linking airline resources, including a deep cooperation with Air China to attract inbound passengers through targeted promotions and consumption vouchers [2] - A special discount program called "One Boarding Pass" was launched in collaboration with China Eastern Airlines, offering discounts of 8-9.5% for travelers holding specific boarding passes, effectively connecting travel scenarios with commercial consumption [2] Group 2: Emergency Services and Marketing Initiatives - In response to frequent flight delays during the summer rainy season, the company introduced a comprehensive marketing service called "Gifts for Delays," offering discounts and unique services to enhance passenger experience during delays [4] - A partnership with Air China was formed to implement a consumption incentive plan, distributing vouchers to 15,000 passengers and ensuring a rapid response mechanism to improve service delivery during delays [4] Group 3: Retail Marketing Network and Activities - The company has created a diverse marketing network that integrates various resources to provide a rich shopping experience, featuring themed marketing campaigns and interactive activities to engage passengers [7] - Collaborations with international duty-free stores have led to themed marketing initiatives, resulting in a 19% month-on-month increase in duty-free sales [7] Group 4: Future Outlook - The company aims to continue focusing on passenger needs, enhancing the retail service ecosystem at Daxing Airport, and fostering deeper collaboration with airlines, brand merchants, and other stakeholders to create customized consumer rights [7]