江永：跨界联动聚合力 电商赋能香柚增收

Core Insights - The article highlights the innovative e-commerce strategies employed in Jiangyong County to promote the local specialty, Jiangyong pomelo, during its peak sales season [1][4]. Group 1: E-commerce Strategies - Jiangyong County is leveraging cross-department collaboration and innovative e-commerce models, such as live streaming, to enhance the sales of Jiangyong pomelo nationwide [1][4]. - The local fire rescue team collaborated with village officials to promote pomelo through live streaming, attracting over 30,000 viewers in a single session [3][4]. Group 2: Agricultural Impact - Jiangyong County, known as "the hometown of Chinese pomelo," has a planting area of 138,000 acres, making it a key agricultural industry for the region [4]. - The integration of various resources and promotional strategies has led to a 25% year-on-year increase in online sales of pomelo [4]. Group 3: Economic Benefits - The county has over 560 e-commerce entities, with an expected annual sales revenue of 112 million yuan from pomelo, contributing to an average income increase of over 8,000 yuan per acre for farmers [7]. - A pomelo grower reported earning an additional 1.7 yuan per kilogram through direct e-commerce sales compared to selling to wholesalers, resulting in an increase of approximately 170,000 yuan in net income this year [6].