Apple punted on AI this year. Next year will be critical

In this articleAAPLTim Cook, CEO of Apple Inc., during the Apple Worldwide Developers Conference at Apple Park campus in Cupertino, California, on June 9, 2025.David Paul Morris | Bloomberg | Getty ImagesOne of the biggest launches in Apple's history is supposed to come next year, and it's got nothing to do with hardware. The company has promised investors that it will be launching the next generation of Siri, its artificial intelligence voice assistant. There's a lot riding on the launch of a "more persona ...