茅台镇再添高光！肆拾玖坊荣获“全球独角兽商业模式创新奖 ”成酱酒行业标杆

Core Viewpoint - The 2025 Global Unicorn Enterprises 500 Conference held in Qingdao highlighted the recognition of 150 Chinese companies, with Sixty-Nine Distillery winning the "Business Model Innovation Award" for its innovative business model in the liquor industry [1][3] Company Overview - Sixty-Nine Distillery has established itself as a new star in the liquor industry, leveraging a unique business model that integrates high-quality sauce liquor with a platform for social networking and emotional connections for millions of entrepreneurs [3][4] - The company operates over 2000 new retail experience stores and has multiple brewing and storage bases in Maotai Town, Guizhou Province, which form the solid foundation of its business model [3] Business Model Innovation - The company's business model transcends traditional liquor sales by merging social interaction, entrepreneurship, and drinking culture, positioning liquor as a social bond and emotional connection [3] - Sixty-Nine Distillery's commitment to user-centric values and quality has garnered market recognition and user trust, driving high-quality development in China's sauce liquor industry [3][4] Leadership and Vision - The founder and CEO, Zhang Chuanrong, emphasizes a shift from selling liquor to selling a lifestyle, focusing on building new social relationships and drinking cultures [4][6] - This vision has guided the company's development over the past decade and serves as a reference for innovation in the broader liquor industry [4] Industry Impact - Sixty-Nine Distillery is a leader in high-quality development in Guizhou Province, actively contributing to the construction of the sauce liquor core production area and enhancing the brand recognition of Guizhou's sauce liquor [6] - The company has been recognized as a model for new era sauce liquor brands, achieving significant market share and brand image enhancement within a decade [6] Future Outlook - Winning the "Business Model Innovation Award" is seen as a validation of Sixty-Nine Distillery's achievements and potential for future innovation [7] - The company plans to continue investing in technology, quality control, and brand innovation while fulfilling its social responsibilities to contribute to the prosperity of the liquor industry in China [7]