当长视频开始贩卖“传统”

Core Viewpoint - The ongoing competition between short and long videos has intensified, with long videos adopting traditional storytelling methods to regain audience interest and combat the rise of short videos [1][4]. Group 1: Long Video Strategies - Long videos are leveraging nostalgia and traditional storytelling to attract viewers, as seen with series like "The Tang Dynasty's Strange Stories" and "The Great Businessman," which evoke memories of classic dramas [2][8]. - The marketing of long videos has shifted to emphasize "traditional long dramas," highlighting their narrative depth, character development, and production quality, contrasting with the fast-paced nature of short videos [4][20]. - The success of series like "The Great Businessman" and "The Birth of All Things" indicates a potential resurgence in long video viewership, as they incorporate rich historical contexts and character arcs [5][10]. Group 2: Audience Engagement and Expectations - Viewers are increasingly nostalgic for high-quality long dramas, which are characterized by intricate storytelling and emotional depth, leading to a demand for content that meets these expectations [18][32]. - The term "traditional long drama" has become a marketing tool that encapsulates the quality and emotional engagement that audiences seek, creating a benchmark for new productions [20][24]. - Despite some criticisms of newer long dramas, audiences show a willingness to support productions that strive for traditional storytelling values, as evidenced by the mixed reactions to "The Tang Dynasty's Strange Stories" [32][34]. Group 3: Market Dynamics - The rise of free short videos has led to a saturation of similar content, prompting long video creators to rethink their strategies and emphasize their unique strengths in storytelling and production quality [4][28]. - As short videos face viewer fatigue, long videos are positioned to reclaim market share by focusing on their traditional strengths, such as narrative complexity and character development [30][36]. - The future of the drama market may see "traditional long dramas" being marketed as a premium category, appealing to audiences seeking depth and quality in their viewing experiences [34][35].