一汽解放2026全球合作伙伴大会营销年会胜利召开

Core Insights - The 2026 Global Partner Conference of FAW Jiefang was held in Chengdu, focusing on the theme "Leading the World with Intelligence, Winning the Future with Quality" [3] - The conference gathered over 3,000 participants, including global dealers, service providers, and media representatives, to review the achievements of 2025 and strategize for 2026 [3][9] Group 1: Achievements and Future Goals - Liu Yigong, General Manager of FAW, praised the company's progress in 2025, highlighting advancements in market performance, industrial layout, technological innovation, and strategic transformation [4] - FAW Jiefang aims to achieve a total vehicle sales target of 320,000 units in 2026, representing a 14% year-on-year increase, with 75,000 units being new energy vehicles and 80,000 units for overseas sales [7] - The company has maintained its position as the industry leader for brand value and innovation index for 14 and 8 consecutive years, respectively, and has seen a tenfold increase in overseas sales over six years [5][6] Group 2: Strategic Focus Areas - Liu Yigong outlined five key areas for FAW Jiefang's future development: enhancing strategic determination, leading with new quality, accelerating the transition to new energy, strengthening overseas operations, and optimizing capital operations [5] - The company plans to focus on creating a customer-friendly ecosystem, providing high-quality products and services, and transitioning from a directive approach to a more hands-on leadership style [7] Group 3: Recognition and Collaboration - The conference included awards for outstanding partners and individuals who supported FAW Jiefang in 2025, emphasizing the importance of collaboration with global partners [8] - The event featured various sub-conferences and discussions on marketing strategies and future development, showcasing the company's commitment to global collaboration and innovation [9]