“厂二代”掀起短视频新风潮，流量狂欢能否转化为订单

Core Viewpoint - The rise of "factory second generation" accounts on social media platforms is creating a new trend, attracting significant attention from users and potentially impacting the manufacturing industry [1][3]. Group 1: Popularity of "Factory Second Generation" Accounts - Numerous "factory second generation" accounts are gaining popularity on social media, with high engagement rates; for instance, the account "Boiler Princess" has 615,000 followers, while "Tea Sweet" has 695,000 followers [3][4]. - The hashtag "factory second generation" has amassed 4.36 billion views on Douyin, with individual videos receiving up to 754,000 likes [3]. Group 2: Appeal and Content Strategy - The appeal of these accounts lies in their contrasting personas, showcasing the glamorous life of wealthy heirs juxtaposed with their hands-on roles in factories, which creates a strong narrative tension [4][5]. - These accounts are filling a gap in public understanding of the manufacturing industry by transforming cold production lines into relatable stories, thus enriching the perception of industrial products [5]. Group 3: Challenges and Content Saturation - As more "factory second generation" accounts emerge, content homogenization is becoming a significant issue, with many accounts producing repetitive content that lacks originality [6][8]. - The effectiveness of converting views into actual orders is limited, as many accounts focus more on personal branding rather than product promotion, leading to lower conversion rates [8].