Big marketing push by Nike is unlikely to boost earnings just yet

Core Viewpoint - Investors are looking for evidence that Nike's recovery observed in the last quarter is sustainable and that an increased marketing budget is aiding the company in regaining market share lost to competitors [1] Group 1 - The focus for investors this week is on the sustainability of the recovery seen in the previous quarter [1] - There is an emphasis on the impact of a larger marketing budget on Nike's ability to reclaim market share [1]