“贵族水果”，价格“腰斩”

Core Viewpoint - The price of Chilean cherries in China has significantly decreased this winter compared to previous years, primarily due to increased supply from sea transport, which has led to a price war among retailers and online sellers [2][3][5]. Price Trends - Initial air-freighted cherries were priced over 100 yuan per pound, but prices have been halved after sea shipments began [2] - On December 15, the wholesale price for 5 kg of SANTINA cherries was between 300 to 320 yuan, reflecting a 20% decrease compared to the same period last year [3][5] - Retail prices vary significantly, with some private stores marking up prices by only 5 yuan, while branded stores maintain higher prices, with some cherries priced as high as 109 yuan per pound [3] Supply and Demand Dynamics - The supply of cherries has increased this year due to a slight growth in planting area in Chile, leading to a larger overall supply and earlier market entry [5] - The shift in consumer behavior towards valuing cost-effectiveness has resulted in a significant increase in bulk purchases, prompting retailers to adjust pricing strategies [3][5] Market Competition - Online sales have intensified, with live-streaming platforms promoting aggressive discounts, leading to prices as low as 89 yuan per pound [7][9] - The competition has driven prices down, with some cherries being sold at "bone fracture prices," making them accessible to a broader consumer base [9] Import and Logistics - Chile is the primary source of cherries for China, with over 90% of exports directed to the Chinese market, generating significant revenue [9][10] - The 2023-2024 season is expected to see Chilean cherry exports to China reach 376,000 tons, with a substantial increase in shipping efficiency due to enhanced logistics [10][11] - The introduction of direct shipping routes has reduced transit times to 23 days, ensuring fresh cherries reach the market quickly [11][12] Future Outlook - A short-term price rebound is anticipated before the Chinese New Year due to seasonal demand, but overall prices are expected to continue declining post-holiday as supply increases [5] - The upcoming cherry season is projected to be the largest on record, with expectations of 100,000 containers entering the market [5][6]