“10户中国家庭，7户用公牛”遭同行吐槽：“大字吹牛，小字免责”！公牛集团：广告语没毛病，诋毁我们，起诉索赔420万元

Core Viewpoint - The controversy surrounding Bull Group's advertising slogan "7 out of 10 Chinese families use Bull" has raised concerns about misleading advertising practices, leading to legal action against a competitor for defamation [7][10][12]. Group 1: Advertising Claims - Bull Group's slogan claims that over 70% of Chinese households are using or have used its products, based on data from a market research firm, covering the entire household market in mainland China [4][5]. - The slogan has been criticized for potentially misleading consumers regarding the company's market share, as it does not clearly specify the scope of the data used [10][11]. Group 2: Legal Actions - Bull Group has filed a lawsuit against a competitor, claiming defamation and seeking 4.2 million yuan in damages due to misleading statements made by the competitor's sales personnel [8][12]. - The competitor argues that their statements were a legitimate critique of Bull Group's advertising compliance and aimed at providing consumers with accurate product comparisons [10][11]. Group 3: Market Context - Bull Group, established in 1995 and listed in 2020, is a leading manufacturer of consumer electrical products, with a significant market share in power strips and related products [12]. - The company reported a revenue of 12.198 billion yuan for the first three quarters of 2025, a year-on-year decrease of 3.22%, with net profit also declining [12]. Group 4: Regulatory Environment - The phenomenon of "big words attract attention, small words disclaim responsibility" has drawn criticism from regulatory bodies, prompting calls for stricter advertising regulations to protect consumer rights and ensure truthful marketing practices [15][18]. - The State Administration for Market Regulation is seeking public input on guidelines to clarify advertising claims and prevent misleading practices in the industry [16][18].