《陈年五粮液图鉴》正式发布、官方抖音店上线，五粮液持续引领千亿级陈年酒市场

Core Insights - The "Home with Old Wine" series by Wuliangye serves as a cultural bridge connecting the past and present, emphasizing the emotional significance of aged liquor as a witness to time and memory [4][24]. Group 1: Event Overview - The 2025 annual event of "Home with Old Wine" was held in Yibin, marking seven years of Wuliangye's focus on aged liquor, showcasing a cultural journey that intertwines beauty, quality, and value [6][26]. - This year's event transitioned from a closed-door meeting for collectors to a more open cultural experience, inviting broader public participation and interaction [6][26]. Group 2: Cultural Significance - Aged Wuliangye is described as "liquid gold" and "drinkable antiques," embodying living culture and emotional containers that resonate with consumers [7][29]. - The initiative aims to evoke nostalgia and memories, allowing each bottle of aged liquor to return to its roots, symbolizing cherished family moments [9][29]. Group 3: Value Proposition - Wuliangye's three main propositions for the value development of aged liquor include: 1. Time as an axis for long-term value, emphasizing the importance of traditional brewing techniques and the historical significance of their production [9][30]. 2. Culture as a core element, promoting deep interaction with consumers and immersive experiences that blend history, art, and aesthetics [10][30]. 3. Faith as a guiding light, where collecting aged liquor represents a commitment to quality, culture, and future trust [12][32]. Group 4: Market Development - The release of the "Aged Wuliangye Illustrated Guide" aims to standardize and clarify the market for aged liquor, providing a comprehensive reference for collectors and industry researchers [14][34]. - Wuliangye has launched its official flagship store on Douyin, enhancing its online presence and reaching a wider consumer base through innovative sales strategies [14][34]. Group 5: Industry Trends - The Chinese aged liquor market has surpassed 100 billion yuan in transaction volume, with projections indicating it will exceed 150 billion yuan in the next five years, highlighting Wuliangye's leadership in this growth [19][39]. - The event featured discussions among experts to further activate the market dynamics of aged Wuliangye, emphasizing its cultural and emotional value [15][35].