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Core Viewpoint - The controversy surrounding Bull Group's advertising slogan "7 out of 10 Chinese households use Bull" has raised concerns about misleading advertising practices, leading to legal action against a competitor for defamation [1][6][10]. Group 1: Advertising Controversy - Bull Group's slogan is supported by data from a market research firm, indicating that over 70% of Chinese households are currently using or have used Bull products, based on surveys conducted from January 2021 to December 2024 [4][12]. - A competitor, Jia's Company, criticized the slogan as "big words to attract attention, small words to disclaim," suggesting it misleads consumers into thinking Bull has a 70% market share [6][8]. - Bull Group has filed a lawsuit against Jia's Company, seeking 4.2 million yuan in damages for defamation, claiming that the competitor's actions have harmed its commercial reputation [7][12]. Group 2: Legal and Market Implications - The legal dispute has garnered significant attention, with videos criticizing Bull's advertising reaching thousands of views and shares on social media [8][10]. - Jia's Company argues that their statements are legitimate concerns regarding advertising compliance and that their product comparisons are based on objective testing data [10][11]. - The incident highlights a broader issue in the industry regarding misleading advertising practices, prompting calls for stricter regulations to ensure truthful marketing [16][20]. Group 3: Company Performance - Bull Group reported a revenue of 12.198 billion yuan for the first three quarters of 2025, a year-on-year decrease of 3.22%, with a net profit of 2.979 billion yuan, down 8.72% [12]. - The company has maintained a leading market position in the consumer electrical products sector, particularly in power strips and smart electrical lighting [12]. - As of December 17, 2025, Bull Group's stock price was 42.63 yuan, reflecting a decline of over 12% for the year, with a total market capitalization of 77.1 billion yuan [13].