370余场活动！南京端出冬季消费“大餐”

Core Viewpoint - The launch of the "2025 Nanjing Warm Winter Consumption Season" and the "Double Pilot" initiative aims to enhance consumer spending and stimulate economic growth in Nanjing through international consumption environment construction and new consumption models [3][4]. Group 1: Economic Initiatives - Nanjing is leveraging two national-level pilot projects to boost both goods and service consumption, focusing on new consumption and inbound tourism [3][4]. - The city reported a total retail sales of consumer goods reaching 677.5 billion yuan from January to October this year, with a year-on-year growth of 4.3% [4]. - Nanjing aims to create a vibrant consumption center by integrating "international trends" with local culture, supported by a 1 billion yuan investment over two years for international consumption environment enhancements [5]. Group 2: New Consumption Models - A total of 400 million yuan will be invested over two years to support new consumption models, focusing on three key areas: establishing a first-release economy service system, creating diverse service consumption scenarios, and promoting cross-industry collaborations with well-known IPs [6]. - The city plans to enhance the first-release economy by encouraging flagship stores and hosting various launch events, thereby driving consumer engagement [6][18]. Group 3: Seasonal Promotions - From December to March, Nanjing will host over 370 promotional activities across various sectors to capitalize on the peak shopping season, including themed events like "Double Twelve Nanjing Product Carnival" and "Spring Festival Folk Consumption Month" [7][8]. - The initiative aims to create a rich and diverse winter consumption experience, integrating digital innovations and cultural tourism [7][8]. Group 4: Infrastructure and Services - Nanjing is enhancing its customs and border inspection processes to facilitate smoother travel for inbound tourists, with 97% of travelers experiencing seamless customs clearance [10][12]. - The city has established 155 registered tax refund stores to improve the quality and accessibility of outbound tax refund services for international visitors [12]. Group 5: Culinary Promotion - Nanjing is promoting its local cuisine as part of the "Jiangsu Flavor" winter food promotion, showcasing 135 signature dishes from various districts to stimulate dining-related consumer activity [16][24]. - The initiative aims to position local culinary offerings as a key attraction for both residents and tourists, enhancing the city's cultural identity [16][24].