Bei Jing Shang Bao·2025-12-17 15:28Core Insights - The e-commerce industry is shifting from scale expansion to efficiency and sustainability as major players like JD, Meituan, and Alibaba compete in the "minute-level fulfillment" space [1] - The competition is intensifying as JD and Meituan launch discount supermarkets in Beijing, focusing on logistics efficiency and low pricing strategies to attract family and commuting customers [1][3] Group 1: Market Dynamics - JD opened its first discount supermarket in Beijing's Mentougou district, featuring over 5,000 SKUs and local specialties to cater to local consumers [3][5] - Meituan's Happy Monkey supermarket, which opened shortly before JD's, is facing declining foot traffic and is also competing in similar product categories [4][6] - Both companies are targeting the suburban market around Beijing, indicating a strong interest in expanding their presence in this area [5] Group 2: Supply Chain and Product Strategy - JD's discount supermarket emphasizes a large store size and comprehensive SKU coverage to attract family shoppers, while maintaining low prices on essential goods [6][9] - Meituan's strategy mirrors JD's, focusing on stable pricing for essential items and offering private label products to meet consumer quality demands [6][8] - Both companies are enhancing their supply chain capabilities, with JD leveraging local logistics to ensure quick replenishment of fresh products [5][9] Group 3: Competitive Landscape - The discount retail format has become a focal point for major internet companies, with JD, Meituan, and Hema (盒马) all vying for market share [7][8] - The competition is characterized by rapid store openings and a focus on integrating online and offline sales channels to drive growth in instant retail [8] - Industry experts predict that the supply chain systems for discount retail will undergo significant upgrades in the coming year, with increased investment in private label development [8]