Bei Jing Shang Bao·2025-12-17 15:42Core Viewpoint - The e-commerce industry is shifting from scale expansion to efficiency and sustainability as major players like JD.com, Meituan, and Alibaba compete in the "minute-level fulfillment" space, focusing on hard discounts and local life increments [1] Group 1: Competitive Landscape - JD.com opened its first discount supermarket in Beijing's Mentougou district, featuring over 5,000 SKUs and local specialties to attract consumers [3][6] - Meituan's Happy Monkey supermarket, located just 5 minutes away from JD's new store, is facing pressure as both companies compete for foot traffic in overlapping product categories [3][4] - Despite having smaller store sizes, Meituan is rapidly expanding its discount format, with plans for a third store opening soon [4][5] Group 2: Supply Chain and Logistics - JD.com emphasizes the importance of logistics infrastructure in its store locations, allowing for quick replenishment and fresh product availability [6][10] - The discount supermarkets are designed to cater to family consumers who prioritize price and quality, with a focus on essential goods [7][8] - Both JD.com and Meituan are adopting strategies that include self-owned brands and hard discount pricing to meet consumer demand for quality-price ratios [8][9] Group 3: Industry Trends - The discount format has become a hot trend among internet giants, with companies like JD.com and Meituan entering the market to capture offline growth opportunities [8][9] - There is a renewed interest in physical retail among internet companies, reminiscent of the "new retail" era, as they seek to optimize operational efficiency and resource collaboration [9] - The supply chain systems for e-commerce discount formats are expected to upgrade significantly in the coming year, with increased investment in self-owned brand development [9]