瑞幸咖啡:醇香中淬炼可持续未来 推动产业与生态共荣

Core Viewpoint - Luckin Coffee leads the industry with a comprehensive green sustainable development strategy, winning the "Sustainable Ecological Contribution Model Award" at the recent China Corporate Social Responsibility Model Selection event organized by Yicai [1] Group 1: Sustainable Development Strategy - Luckin Coffee has achieved significant commercial success while implementing a green sustainable development strategy throughout its entire industry chain [1] - The 2025 Yicai China Corporate Social Responsibility Model Selection focuses on "sustainable competitiveness," assessing how companies transform social responsibility practices into long-term capabilities that drive business, environmental, and social resilience [1] Group 2: Innovations in Production - The company has built a green value chain, driving industry progress through technological innovation, including a fresh fruit processing plant in Yunnan that utilizes advanced water treatment technologies to achieve zero industrial wastewater discharge [1] - Luckin's Jiangsu roasting base, operational since 2024, integrates green operational principles and received the LEED BD+C Platinum certification in May 2025 [2] Group 3: Expansion of Sustainable Practices - Luckin Coffee extends its sustainability standards from backend production to frontend consumption, developing a standardized LEED model for its stores, with three locations in Xiamen, Tianjin, and Hangzhou achieving LEED Gold certification [2] - The flagship store in Beijing's Zhongguancun area received the LEED v4 ID+C Platinum certification, setting a positive example for the domestic coffee industry [2] Group 4: Biodiversity and Social Responsibility Initiatives - To promote biodiversity at coffee origins, Luckin has launched a "Business for Good" biodiversity protection project in collaboration with WWF and OPF, focusing on the protection of the endangered Blue-throated Bee-eater [3] - The company has supported health initiatives in Yunnan and Xinjiang, donating eight "Benevolence Medical Rooms" and assisting children with congenital heart disease in receiving professional treatment [3] Group 5: Long-term Strategic Vision - Luckin Coffee's sustainable development practices are integrated into its core business, representing a shift from scale growth to a focus on quality, responsibility, and sustainable competitiveness [3] - The company is evolving from merely providing coffee to advocating for sustainable lifestyles and harmonious coexistence between industry and ecology, offering a "Luckin model" for sustainable development in Chinese enterprises [3]