Magnum Ice Cream Company names Publicis media AOR, with AI in focus

Core Insights - TMICC has formally separated from Unilever and is establishing a key partnership with Publicis to enhance its identity as a standalone company [2][3] - The public listing of TMICC has created the world's largest ice cream maker, with a diverse portfolio including brands like Magnum, Ben & Jerry's, and Cornetto [3][7] - Publicis aims to leverage its data-driven technology and AI solutions to enhance TMICC's marketing efforts [3][5] Company Developments - The partnership with Publicis is seen as a pivotal step in TMICC's transformation journey, focusing on innovative and data-driven marketing strategies [4][7] - Publicis has recently secured several major accounts, including The Coca-Cola Company and Mars, highlighting its strengths in AI and data [5] - TMICC's transition has faced challenges, including internal governance issues at Ben & Jerry's, which has raised concerns about its independent board [6]