Magnum Ice Cream Company names Publicis media AOR, with AI in focus

This audio is auto-generated. Please let us know if you have feedback Dive Brief:The Magnum Ice Cream Company has appointed Publicis as its global media agency of record as the CPG marketer looks to tap into data-driven marketing, per news shared with Marketing Dive. The owner of brands like Cornetto and Ben & Jerry’s, which was recently spun off from Unilever, positioned the agency appointment as a milestone in firming up its place as a standalone company. Publicis won the account following a competitive ...