Bei Jing Shang Bao·2025-12-17 15:55Core Viewpoint - The competition for exclusive agency rights between Ruoyuchen and Shuiyang Co. regarding the Spanish medical beauty brand Mestique's oral beauty product line in China has emerged, with both companies claiming to hold exclusive rights [1][2][3]. Summary by Sections Agency Rights Dispute - Ruoyuchen claims to be the exclusive general agent for Mestique's core oral beauty product line in China, responsible for brand promotion and sales [2][3]. - Shuiyang Co. asserts that it has a valid exclusive distribution agreement with Mestique, managing all official online channels in China [2][3]. Financial Performance and Market Position - Ruoyuchen's financial performance has shown volatility since its IPO, with 2021 revenue at 1.288 billion yuan, a 13.44% increase, but a net profit decline of 67.02% [4]. - In contrast, Ruoyuchen's revenue growth has improved significantly in 2023, with increases of 12.25%, 29.26%, and 85.3% in the first three quarters of 2023, 2024, and 2025 respectively [5]. Strategic Importance of Mestique - Both companies recognize the importance of securing the agency rights for Mestique's products, which have a market size in the millions, to enhance their growth prospects [1][4]. - Mestique's oral beauty products, particularly the Brightening Drink, have gained significant market traction, with Shuiyang Co. reporting a 50% increase in GMV due to effective marketing strategies [6]. Industry Trends - The beauty industry is witnessing a shift towards self-owned brands among beauty operators, with Ruoyuchen focusing on enhancing its brand management capabilities and expanding its product portfolio [5][6]. - Experts suggest that developing strong self-owned brands may be a more sustainable growth path for beauty operators, as seen in Ruoyuchen's recent performance [6].