Robinhood expands prediction markets as event trading becomes the next retail battleground

Core Insights - Robin Hood is prioritizing prediction markets as its fastest growing product line in company history [2] - The company is shifting towards a sportsbook model, allowing users to trade on NFL games and players through event trading in the app [2][3] - New features will enable users to trade preset combinations related to game outcomes and player performances, with plans for custom combos in the future [3] Industry Context - The competition in prediction markets is intensifying, with established players like Kelshi and Poly Market [4] - Robin Hood aims to leverage its distribution capabilities by integrating event contracts with stocks and cryptocurrencies, creating a comprehensive trading platform [4]