What to know about Robinhood's new prediction market features

Core Insights - Robinhood is expanding its platform by introducing prediction markets features, allowing users to engage in event contracts related to NFL game outcomes, totals, and spreads [1][2] - The company plans to enable users to create custom combinations of up to 10 outcomes across NFL games early next year, positioning itself in a market traditionally dominated by sportsbooks [2] - CEO Vlad Tenev highlighted that prediction markets are becoming a significant growth engine for Robinhood, with approximately 11 billion contracts traded since their launch [2] Industry Context - The prediction markets can grow nationally in ways that traditional sports betting cannot, emphasizing the importance of liquidity and user habits in this space [3] - Robinhood is establishing a joint venture with market maker Susa Hannah to enhance its position in the prediction markets [3]