The generational gap in crypto investment ‘has never been more marked’, says VP at Coinbase

Core Insights - Younger investors, specifically Gen Z and Millennials, are increasingly turning to crypto as they feel traditional wealth-building methods are ineffective [1][4] - The report indicates that 25% of younger investors' portfolios are in non-traditional assets, compared to just 8% for older generations [1][4] Investment Trends - The availability of crypto to mainstream investors is growing, with recent launches of cryptocurrency ETFs, including the Bitwise Solana Staking ETF, which had a successful launch [2] - Vanguard, previously critical of crypto, has begun listing crypto ETFs, indicating a shift in the investment landscape [2] Survey Insights - Coinbase's report surveyed 4,350 U.S. adults with investment accounts, providing insights into changing investment habits among different generations [3] - A significant 73% of Gen Z and Millennial investors believe it is harder for their generation to build wealth through traditional means, compared to 57% of older generations [4] Sources of Investment Advice - Younger investors are seeking investment advice from non-traditional sources such as friends, family, and YouTube, while older investors prefer financial planners [5] Company Strategy - Coinbase aims to tailor its products to meet the needs of younger investors, focusing on creating a modern investing experience [6]