让“幽灵网店”无处藏身（金台锐评）

Core Viewpoint - The existence of "ghost online stores" undermines market fairness and consumer trust, posing risks to both consumers and legitimate businesses while challenging regulatory effectiveness [1][2]. Group 1: Issues with Ghost Online Stores - Ghost online stores provide false information to evade regulation, violating legal obligations and harming consumer rights [1]. - Consumers face economic losses and safety risks when purchasing counterfeit goods from these stores, as they cannot claim refunds or compensation due to the sellers' anonymity [1]. - Legitimate businesses are negatively impacted as ghost stores exploit low prices from infringing goods, disrupting healthy market competition and innovation [1]. Group 2: Regulatory Responses and Solutions - The key to addressing the issue of ghost online stores lies in improving regulations to verify the identity of online sellers and prevent infringement [2]. - The recent draft regulation by the State Administration for Market Regulation outlines responsibilities for e-commerce platforms to verify seller information and enhance cross-regional law enforcement cooperation [2]. - E-commerce platforms are required to prominently mark stores with false information, which will deter consumers from purchasing from these sellers, thereby disrupting their profit model [2]. Group 3: Future Expectations - There is an expectation for new regulations to be refined based on public opinion, with a focus on clarifying responsibilities, improving mechanisms, and strengthening penalties to purify the online business environment [3].