Meta Platforms(US:META) Huan Qiu Wang·2025-12-17 02:09Core Insights - The global smart glasses market is projected to reach 4.296 million units in Q3 2025, reflecting a significant year-on-year growth of 74.1% [1] - Meta maintains a dominant market position with a 75.7% market share, driven by the launch of innovative products such as Ray-Ban Meta 2nd generation and Oakley sports line [1] - Chinese companies Xiaomi, Thunder, Xreal, and Viture have successfully entered the top five global market players, showcasing their increasing innovation capabilities and international competitiveness [1] Market Performance - The global audio and audio-capturing glasses market has seen a remarkable surge, with shipments reaching 2.994 million units, a year-on-year increase of 287.5% [1] - The AR/VR market, however, experienced a decline in shipments, totaling 1.302 million units, down 23.2% year-on-year, indicating structural differentiation within the market [1] - Key regional markets such as North America, Western Europe, China, and Asia-Pacific (excluding China and Japan) achieved over 50% year-on-year growth, with Western Europe leading at 106.5% [2] China Market Insights - In Q3 2025, China's smart glasses market is expected to ship 623,000 units, marking a year-on-year growth of 62.3% [5] - The audio and audio-capturing glasses segment in China is projected to ship 454,000 units, reflecting a 79.2% increase year-on-year, while the AR/VR segment is expected to reach 169,000 units, growing by 29.4% [5] - IDC forecasts that by 2026, China's smart glasses market will continue to grow rapidly, with shipments anticipated to reach 4.508 million units, a year-on-year increase of 77.7% [5]