蜜雪冰城回应美国开首店，外卖平台推独家预售套餐

Core Insights - The company "Mixue" is expanding its presence in the U.S., with a new store in Hollywood, Los Angeles, which has attracted attention on social media [1][5] - The store is part of a broader strategy to establish overseas locations, including plans for New York and Mexico [16] Group 1: Store Launch and Consumer Engagement - The Hollywood store is located on the bustling Hollywood Walk of Fame, directly across from the Chinese Theatre [1] - Starting December 15, the company is distributing free drinks featuring the "Snow King" mascot at various locations, including the University of Southern California, to attract students and the Chinese community [3] - The store's design mirrors that of its domestic counterparts, featuring a transparent plastic bottle and a red-themed cap, with the brand name "MIXUE" in English [5] Group 2: Product Offerings and Pricing - The store has launched pre-sale packages on food delivery platforms, with two options priced at $3.99 (approximately 28 RMB), including two drinks and ice cream [5][6] - The drinks available in the pre-sale include options like Taro Grape and Coconut Milk Tea, with a unique sugar level selection ranging from regular to 200% sweetness [6] Group 3: Financial Performance and Expansion - As of mid-2025, Mixue reported a revenue of 14.87 billion RMB, a year-on-year increase of 39.3%, with a net profit of 2.72 billion RMB, up 44.1% [16] - The total number of global stores reached 53,014, with 4,733 located overseas, marking a net increase of 128 international locations [16]