Zhi Tong Cai Jing·2025-12-17 07:11Core Viewpoint - Pop Mart (09992) shares rose nearly 4% in the afternoon trading session, reflecting positive market sentiment following the announcement of a new board member from LVMH, indicating a strategic move towards integrating with the international fashion scene [1] Company Developments - On December 11, Pop Mart announced the appointment of Wu Yue, President of LVMH Greater China, as a non-executive director [1] - Wu Yue has 20 years of experience at LVMH, contributing significantly to the development of luxury brand channels, membership systems, and talent frameworks in Greater China [1] Market Implications - Industry insiders suggest that Wu Yue's addition to the board serves as an endorsement for the brand, signaling Pop Mart's integration into the core of international fashion trends [1] - Morgan Stanley's research report indicates that this personnel change will significantly enhance the company's ability to leverage high-end fashion resources and increase the market appeal of its core IP, Labubu [1] - Analysts note that concerns regarding the sustainability of growth for Labubu and the company have been alleviated by Wu Yue's appointment, which signals high recognition of the IP within the fashion industry and potential for new traffic and growth scenarios through high-end memberships and fashion jewelry collaborations [1]