FDM(SZ:002196) Zhong Guo Qi Che Bao Wang·2025-12-18 01:27Core Viewpoint - The article highlights the journey of Zhejiang Fangzheng Electric Motor, a hidden champion in the domestic drive motor sector, showcasing its evolution from sewing machine motors to becoming a key supplier of electric drive motors for new energy vehicles, emphasizing a philosophy of focus, value, and long-term commitment [2]. Group 1: Company Evolution - Fangzheng Electric Motor has transitioned through three major product lines over nearly 30 years: sewing machine motors, automotive seat motors, and new energy vehicle drive motors, with each product line developed over approximately a decade [3]. - The company was founded in 1995 by Zhang Min, who identified opportunities in the textile industry, leading to the successful development of frequency conversion servo motors for sewing machines, breaking the long-standing Japanese monopoly [4]. Group 2: Technological Advancements - The success in sewing machine motors laid the foundation for Fangzheng's entry into the automotive sector, specifically automotive seat motors, which required a complete overhaul of quality control systems to meet stringent automotive standards [4]. - Fangzheng's drive motors for new energy vehicles represent a significant leap forward, with the company achieving a remarkable financial turnaround, reporting a revenue of 2.013 billion yuan and a net profit increase of over 1530 times in the first three quarters of 2025 [6]. Group 3: Market Position and Strategy - Fangzheng Electric Motor has established itself as a leading independent supplier in the competitive new energy vehicle market, with a shipment of 463,600 drive motors in the first half of 2025 and a cumulative installation exceeding 3.5656 million units across over 40 new energy vehicle models [6][7]. - The company invests over 7% of its revenue in R&D, focusing on high-voltage, high-speed, and high-density technologies, which has resulted in significant advancements such as the 800V high-voltage drive motor for Xiaopeng G9 [6][7]. Group 4: Future Prospects - Looking ahead, Fangzheng Electric Motor is exploring new markets, including robotics and low-altitude economic systems, with ongoing development of joint motors for robots and electric flight systems [9][10]. - The company is cautious about its globalization strategy, emphasizing quality and technological superiority over mere cost advantages, aiming to build a strong international presence while maintaining its reputation for quality [10][11].