2025年中国扑克牌行业经营模式、发展历程、产业链图谱、市场规模、竞争格局及发展趋势研判：姚记科技龙头优势明显[图]

Core Insights - The Chinese playing card industry has a rich history and a broad consumer base, with a market size of 5.271 billion yuan in 2022, reflecting a year-on-year growth of 12.8%. However, the market is projected to decline to 5.009 billion yuan in 2024, a decrease of 2.1% due to various factors such as evolving entertainment preferences and insufficient industry innovation [1][7]. Overview - Playing cards are a traditional entertainment tool made of paper, used in various games and activities. They are recognized for their simplicity and broad appeal, serving not only as a game but also in magic performances, cultural dissemination, and advertising [2]. Business Model - The majority of Chinese playing card companies adopt a combination of in-house and outsourced R&D. Mainstream brands are categorized into manufacturing brands with independent production systems and retail brands that rely on outsourcing for supply [4]. Development History - The modern form of playing cards in China originated from ancient games, with the first batch of playing cards produced in 1931. The industry saw significant growth in the 1980s, with key players like Yaoji Technology entering the market [5]. Industry Chain - The upstream of the playing card industry includes suppliers of specialized paper, inks, and production equipment. The midstream involves design and production, while the downstream consists of various sales channels including supermarkets and e-commerce [6]. Current Development - The playing card industry in China is becoming increasingly important as a social sports project, with a significant market presence. However, recent trends indicate a decline in consumer demand due to changing entertainment forms and reduced consumption scenarios [1][7]. Competitive Landscape - The market concentration has increased, with leading companies like Yaoji Technology and Ningbo San A Group dominating the mainstream market. Yaoji Technology is noted for its fully automated production capabilities and high-quality standards [8][10]. Future Trends - The future of the playing card industry is expected to focus on sustainability, with a shift towards eco-friendly materials. Innovations such as digital printing and integration with technologies like RFID and AR are anticipated to enhance product offerings and consumer engagement [11].