“10户中国家庭，7户用公牛”遭同行吐槽

Core Viewpoint - The controversy surrounding Bull Group's advertising slogan "7 out of 10 Chinese households use Bull" has led to legal action against a competitor, highlighting issues of misleading advertising and market competition in the electrical appliance industry [6][10]. Group 1: Advertising Controversy - Bull Group's slogan is based on data from a market research firm, indicating that over 70% of Chinese households are currently using or have used Bull products [4]. - The slogan has been criticized by a competitor, Jia's Company, which claims it misleads consumers regarding Bull's market share, referring to it as "big words to attract attention, small words to disclaim" [6][8]. - Bull Group has filed a lawsuit against Jia's Company for 4.2 million yuan, alleging that the competitor's actions have damaged its commercial reputation and led to widespread misinformation [7][10]. Group 2: Legal and Market Implications - Jia's Company has responded by asserting that their critique of Bull's advertising is a legitimate market observation aimed at ensuring compliance with advertising laws [8][9]. - The incident has drawn attention to the broader issue of misleading advertising practices in the industry, prompting calls for stricter regulations to protect consumer rights and ensure truthful advertising [14][16]. - The State Administration for Market Regulation has acknowledged the need for further regulation of advertising practices, particularly concerning exaggerated claims and disclaimers [15][16]. Group 3: Company Performance - Bull Group reported a revenue of 12.198 billion yuan for the first three quarters of 2025, a year-on-year decrease of 3.22%, with a net profit of 2.979 billion yuan, down 8.72% [10]. - The company's primary revenue sources are its electrical connection and smart electrical lighting businesses, which contribute over 90% of its total revenue [10]. - As of December 17, 2025, Bull Group's stock price was 42.63 yuan, reflecting a decline of over 12% for the year, with a total market capitalization of 77.1 billion yuan [11].