武契奇总统点赞“pretty good”，洋河梦之蓝以“大国绵柔”破局白酒出海

Core Viewpoint - The article highlights the internationalization of Yanghe, a leading Chinese liquor brand, as it gains recognition on global platforms, particularly through its participation in the "Open Balkans" International Wine Expo in Serbia, where the Serbian President praised its product, "Dream Blue," as "pretty good" [1][2][12]. Group 1: Internationalization Strategy - Yanghe's internationalization strategy has evolved since the 1950s, with its inclusion in the national foreign trade system and its popularity in overseas markets during the 1980s [2][14]. - The "Open Balkans" expo represents an upgrade in Yanghe's international strategy, aligning with the Belt and Road Initiative, and plans for deeper cooperation with Serbia in 2024 [2][15]. - Yanghe has established a presence in over 80 countries and regions across six continents, enhancing the global market position of Chinese liquor [9][22]. Group 2: Product Quality and Brand Image - Yanghe focuses on a "soft" taste profile, appealing to global palates and breaking the stereotype of Chinese liquor being overly strong, thus providing a more accessible sensory experience [4][17]. - The brand's aesthetic design and participation in cultural events, such as overseas Spring Festival celebrations, help attract international consumers [6][19]. - By 2025, Yanghe plans to establish "Wine Dream Space" brand experience centers in Canada, Southeast Asia, and parts of Europe, serving as cultural touchpoints for international consumers [6][19]. Group 3: Cultural Integration and Market Penetration - Yanghe's approach emphasizes cultural integration, showcasing its products in high-profile international events and collaborating with local culinary traditions, such as in Spain and Kazakhstan [9][22]. - The brand's strategy of focusing on the universally appealing "soft taste" allows it to communicate effectively across cultural barriers, making it a model for other Chinese liquor brands [10][23]. - Yanghe's efforts not only enhance its market presence but also contribute to the overall elevation of Chinese liquor's status in the international market [9][22].