三十元一枚的贝果、八十元一条的吐司——面包为啥变贵了？

Core Insights - The price of bread has significantly increased in various cities, with consumers reporting prices for medium-sized bread often exceeding 20 to 30 yuan, and even higher in trendy stores, leading to the term "bread assassin" among shoppers [1][2] Group 1: Price Increase Factors - The main factors driving up bread prices include rent, labor, and raw materials, with rent accounting for 15% to 20% of sales in some bakeries [2] - Labor costs are high due to the need for sufficient staff to provide quality service, and the use of imported ingredients adds to the overall cost [2] - Additionally, the "soft costs" associated with creating an Instagram-worthy product and store environment have become significant, as businesses invest in marketing and social media promotions [2] Group 2: Consumer Behavior - Consumers are divided into two main categories: those who prioritize quality and are willing to pay for artisanal and unique flavors, and younger consumers influenced by social media who pay for the experience of "checking in" [3] - Some consumers are turning to homemade alternatives due to rising prices, finding that baking at home is simpler and more cost-effective [4] - The frequency of purchasing bread has decreased for some consumers, who now view it as a special treat rather than a daily staple [4] Group 3: Market Dynamics - Many once-popular trendy bakeries are facing challenges and market reshuffling, as the rapid turnover of trends in consumer goods is evident [5] - To survive, businesses must shift focus from chasing fleeting trends to ensuring product quality and sustainable operations [5]