全国首个入境旅游外联专委会在京成立

Core Insights - The establishment of the Beijing Inbound Tourism Liaison Committee marks a new phase in the development of Beijing's inbound tourism industry, characterized by "government guidance, industry collaboration, and market activation" [1][3] Group 1: Committee Formation and Objectives - The committee is the first professional platform in China focused on inbound tourism, aiming to address long-standing issues such as resource fragmentation and limited international marketing [3][8] - The committee's core organizational structure was established during the founding conference, with leadership from the Beijing Cultural and Tourism Bureau and the association [5] - The committee plans to focus on three core tasks: precise promotion, product innovation, and service enhancement, with initiatives like the "Beijing Story" international media matrix and the "Guide Elite Program" [5][8] Group 2: Industry Collaboration and Development - Member representatives called for industry-wide collaboration to build standards, share resources, and expand markets, fostering a strong consensus for industry development [7] - The committee aims to serve as a "think tank," "collaboration network," and "voice" for the industry, transitioning from isolated efforts to a systematic approach [8][9] - The committee will track market dynamics to support government policy-making and develop high-quality themed travel routes while establishing a "Beijing Service" standard [8][9] Group 3: Future Prospects and Impact - The committee's establishment is expected to facilitate the transition of Beijing's inbound tourism from scale recovery to high-quality development [9] - It is a key initiative for optimizing the international business environment and positioning Beijing as a "friendly inbound tourism" international consumption center [9] - The committee aims to enhance Beijing's appeal as a global tourist destination, contributing to the construction of a culturally strong nation and showcasing a comprehensive image of China [9]