五粮液披露最新产品战略：着力打造1618五粮液、39度五粮液两个百亿级大单品

Core Viewpoint - Wuliangye Group is restructuring its product system to focus on a main brand strategy termed "one core, two engines, two drivers, and one new" to implement differentiated and specialized operations [1][2][3] Group 1: Product Strategy - "One core" refers to the eighth generation of Wuliangye as the foundational product, aiming to balance price and volume [1][2] - "Two engines" includes the classic series, particularly "Ziqi Donglai," positioned as a super high-end flagship product, with efforts to cultivate the market and establish price and value benchmarks [1][2] - "Two drivers" are the 1618 Wuliangye and 39-degree Wuliangye, targeted to become two new growth points and develop into two billion-level flagship products [1][2] - "One new" focuses on the new product "Wuliangye·Yijian Qingshin" [1][2] Group 2: Strategic Product Development - In the area of strong aroma liquor, Wuliangye aims to develop four national strategic flagship products: Wuliangchun, Jianzhang, Wuliang Te Touqu, and Wuliangchun, creating a product hierarchy of 100 billion, 50 billion, 20 billion, and 10 billion levels [1][2]