普华永道：四大关键因素支撑，中国消费市场展望乐观

Group 1 - The core viewpoint of the reports by PwC highlights four key factors that will positively impact the future of the Chinese consumer market [1][2] - The first factor is the growth of the middle and high-income population, which is expected to stimulate demand. By 2024, households in China with a disposable income exceeding $25,000 are projected to surge to 64 million, nearly doubling by 2029, presenting significant opportunities for high-end and luxury brand operators [1] - The second factor is the rapid expansion of leading international and domestic grocery retailers, indicating strong consumer confidence in the Chinese market. These leading companies have recognized the importance of category management and private label development, setting benchmarks for the industry [1] Group 2 - The third factor is that Chinese consumers surpass global counterparts in their acceptance of health, sustainability, and international products, creating opportunities for new categories and products [2] - The fourth factor is the expectation that the Chinese yuan will strengthen by 2026, which, along with a stabilized real estate market, is anticipated to boost consumer confidence and stimulate local consumption [2]