五粮液多产品最新数据：五粮液39度瓶扫码率提升至59%，浓香酒宴席场次同比增长109%

Core Insights - The company reported significant growth in various product lines during the 29th 12·18 Consensus Conference, highlighting a focus on balancing volume and price to alleviate pressure on distributors [1][2] Product Performance - The eighth generation of Wuliangye maintains a principle of volume-price balance, effectively reducing pressure on distributors [1][2] - Wuliangye 1618 has deepened its focus on the banquet market, achieving over 30% growth in both banquet sessions and bottle openings [1][2] - The QR code scanning rate for Wuliangye 39-degree bottles increased from 50% to 59%, with banquet activities growing by over 20% year-on-year [1][2] - The new product "Wuliangye·Yijianqingxin" achieved sales exceeding 100 million within two months of its launch [1][2] - Daily bottle opening scanning volume and banquet sessions for Wuliangye's fragrant liquor grew by 25% and 109% year-on-year, respectively [1][2] New Product Launches - The company introduced new fruit wines, including Shuxun Lychee-flavored fruit wine and Mars Era sparkling wine, under the Xianlin Ecological Wine brand [1][2]