Core Viewpoint - Gree Electric successfully conducted a "100-hour live extreme cold survival challenge" in Fuyuan, Heilongjiang Province, showcasing the heating performance of its air conditioners in temperatures as low as -25°C, emphasizing the strength of Chinese manufacturing and core technology [1][8]. Group 1: Event Overview - The event took place from December 11 to 15, 2025, in Fuyuan, known as China's coldest city, providing an ideal environment to test air conditioning performance under extreme conditions [1][9]. - Gree's live demonstration highlighted the stability of its air conditioning products, maintaining indoor temperatures around 20°C despite outdoor temperatures dropping to -25°C [2][9]. Group 2: Technology and Quality Assurance - Gree's Chairman, Dong Mingzhu, addressed the "aluminum replacing copper" issue, stating that while aluminum can be a substitute, it does not yet meet the same technical standards as copper, which is crucial for product reliability [2][10]. - Copper constitutes about 20% of the cost of air conditioners, and Gree maintains a high standard of quality assurance, including a ten-year free repair policy, to ensure product reliability [3][10]. Group 3: Brand Development and Market Strategy - Gree has transitioned from "product export" to "brand export," achieving over 70% brand recognition in international markets, with significant presence in over 190 countries [4][11]. - The company’s strategy emphasizes quality as a core component of its brand identity, which has led to a high customer trust level and a low after-sales failure rate of less than 0.02% [5][12]. Group 4: Corporate Philosophy and Market Position - Gree avoids participating in price wars within the domestic appliance industry, focusing instead on innovation and quality to achieve sustainable growth [7][13]. - The choice of Fuyuan for the extreme cold challenge symbolizes Gree's commitment to quality and innovation, reflecting a spirit of exploration and resilience in challenging environments [7][13].
在-25℃的祖国东极,董明珠为“中国制造”正名