五粮液详细产品策略出炉

Group 1 - The eighth generation of Wuliangye focuses on "volume-price balance, structural optimization, and quality service" to consolidate its leading position in the 1,000 yuan price segment through refined operations in traditional channels [1][3] - Wuliangye 1618 is positioned as the leading banquet brand in the 1,000 yuan price segment, targeting 10-20 key markets such as Chengdu and Chongqing [1][3] - Wuliangye 39-degree aims to solidify its position in the 700 yuan price segment, focusing on key markets around the Bohai Sea and Taihu Lake regions [1][3] Group 2 - Classic Wuliangye maintains a strategy of "new sales for old products," establishing a product layout with old classics in the 1,500 yuan price segment and new classics in the 2,000 yuan price segment [1][3] - The company is accelerating the restart of systematic marketing for Xiao Wuliang, focusing on the 300 yuan price segment [1][3] - Cultural liquor is launching exclusive products to promote positive interaction and effective conversion between the collectible market and market sales [1][3]