曾从钦：2025年极不容易，五粮液主动应市调整

Core Insights - The core theme of the conference was "New Situation, New Opportunities, New Journey," highlighting the significant challenges faced by the Chinese liquor industry in 2025, which is undergoing a comprehensive and disruptive transformation in product, market, and consumption structures [1][7]. Group 1: Strategic Adjustments - The company is proactively adjusting to market conditions by helping channels reduce inventory and restore market ecology [1][7]. - It is also easing pressure by slowing down delivery rhythms and coordinating resources to empower market sales [1][7]. - The company is innovating its marketing mechanisms to stabilize existing sales, expand new sales, and seek variable growth amidst deep industry adjustments [1][7]. Group 2: Key Initiatives - The company emphasizes the importance of excellent quality as the foundation of its business, striving to enhance product quality for sustainable growth [2][9]. - It focuses on brand culture as the core of its enterprise, working to elevate brand value and strengthen brand leadership confidence [3][10]. - The company is committed to innovation as a vital aspect of its operations, enhancing market responsiveness and expanding its reach through effective channel innovation, including the addition of 474 new "three stores and one company" and the launch of a major membership system [3][10]. - The company is actively developing e-commerce partnerships with major platforms like JD.com and Tmall, improving its official store system and implementing instant retail [3][10]. - It is also fostering cross-industry collaborations and group purchasing with large enterprises, establishing direct sales networks with companies like Huawei and CATL [3][10]. Group 3: Governance and Performance - The company is dedicated to market-oriented operations as a governance strategy, aiming to enhance market mechanisms and improve modern governance levels [4][11]. - It is focused on striving for excellence to enhance overall efficiency and steadily progress towards becoming a top-tier enterprise [5][12].