Core Insights - The conference themed "New Situation, New Opportunities, New Journey" was held by Wuliangye on December 18 [1][2] - Wuliangye aims to build a product system centered around its main brand with the strategy of "One Core, Two Engines, Two Drivers, One New" [1][2] Product Strategy - "One Core" focuses on the eighth generation of Wuliangye as the core product [1][2] - "Two Engines" includes the classic series and "Ziqi Donglai" positioned as ultra-high-end products [1][2] - "Two Drivers" consists of "1618 Wuliangye" and "39-degree Wuliangye," targeting to become two billion-level products [1][2] - "One New" emphasizes the new product "Wuliangye Yijian Qingxin" [1][2] National Strategic Products - In the category of strong aroma liquor, Wuliangye plans to develop four national strategic products: "Wuliangchun," "Jianzhuang," "Wuliang Te Touqu," and "Wuliangchun" [1][2] - The product structure aims to form a tiered system with products valued at 10 billion, 5 billion, 2 billion, and 1 billion [1][2]
曾从钦:五粮液将构建“一核两擎两驱一新”产品体系