Ge Long Hui·2025-12-18 04:23Core Insights - Meituan's "18 Member Surprise Day" event launched on the 15th, featuring high-quality and cost-effective leisure packages in collaboration with various recreational businesses, achieving over 100 million yuan in online transaction volume within 24 hours [1] - Black Gold and Black Diamond members contributed over 60% of the transactions, highlighting their significant role in service consumption [1] Group 1 - The event saw a surge in consumer enthusiasm among Black Gold and Black Diamond users in major cities like Beijing, Shanghai, Shenzhen, Guangzhou, Chengdu, and Hangzhou, with transaction volumes for brands like Shui Guo Tang Quan and Zheng Yuan Yuan increasing by over 20% week-on-week [1] - Meituan partnered with multiple leisure brands to cover high-frequency winter service consumption needs, offering "lowest price leisure packages" specifically for Black Gold and Black Diamond members [1] - Discounts of up to 30 yuan are available for various high-value group purchase packages, including tickets for Shui Guo Tang Quan and winter health therapies from Zheng Yuan Yuan [1] Group 2 - In 26 cities, including Beijing and Shanghai, Meituan's leisure services are providing Black Diamond members with free quarterly services such as haircuts, manicures, and yoga [1]