当创新汇集成海，SHEIN（希音）推动中国时尚产业链系统性进化

Group 1 - The global fashion e-commerce sector is undergoing a significant transformation, with SHEIN maintaining its position as the leading fashion and apparel website, showing a month-on-month increase in traffic among the top five brands [1] - According to GlobalData, convenience retailers like SHEIN and Amazon are expected to continue expanding their market share, becoming key winners in the global retail transformation [1] - China's cross-border e-commerce is experiencing strong momentum, with a total import and export value of 2.06 trillion yuan in the first three quarters of 2025, marking a year-on-year growth of 6.4%, with exports reaching 1.63 trillion yuan, up 6.6% [1] Group 2 - SHEIN's success is attributed to its praised digital on-demand flexible production model, which allows for "sales-driven production and quick response to small orders," significantly reducing inventory risks and resource waste while ensuring product fashionability and cost-effectiveness [3] - The company is also investing in backend infrastructure to build a comprehensive smart supply chain system covering manufacturing, warehousing, logistics, and technology [3] - Major projects include the completion of the Zhaoqing Xiyin Bay Area Smart Industrial Park, with a total investment of 3.5 billion yuan, and the Guangzhou Zengcheng supply chain project expected to generate over 100 billion yuan in annual exports and create over 100,000 jobs [3] Group 3 - SHEIN is replicating its flexible supply chain capabilities within its platform ecosystem, connecting nearly 400 city industrial belts across the country and planning over 150 matching events in 2025 [4] - The company is launching a "爆单计划" (explosive order plan) with a significant investment in traffic and tools to support cross-border merchants across all categories [4] - Through training, specialized recruitment, and digital empowerment, SHEIN aims to help traditional manufacturing enterprises align with global consumer trends for high-quality international expansion [4] Group 4 - SHEIN's collaborative approach with manufacturers fosters a mutually beneficial relationship, distinguishing it from other foreign trade brands [6] - This win-win logic is central to SHEIN's sustained growth, focusing on expanding the industry pie rather than engaging in zero-sum games [6] - By driving innovation and systemic evolution within the fashion industry, SHEIN is paving a new path for global fashion that is more efficient, greener, and inclusive [6]