Coinbase(US:COIN) Xin Lang Cai Jing·2025-12-18 05:15Core Viewpoint - Coinbase is undergoing its largest transformation to reposition itself as a mainstream trading and financial platform, expanding beyond cryptocurrency into broader retail investment areas [2][12]. Group 1: New Product Offerings - Coinbase announced the launch of significant new products aimed at creating a "one-stop financial app," which will include stocks, advanced trading tools, and prediction markets [2][12]. - The company is also increasing its investment in its on-chain ecosystem and providing new tools for enterprises, developers, and automated finance [2][12]. Group 2: Market Competition - The prediction market space is becoming crowded, with competitors like DraftKings, FanDuel, and Polymarket entering the market, highlighting the competition between regulated channels and crypto-native liquidity [4][14]. - Coinbase's CEO emphasized that the appeal of prediction markets lies not only in trading but also in insights into public sentiment and future developments [4][14]. Group 3: Tokenization Strategy - Coinbase is developing a tokenization roadmap to bring more traditional assets, including stocks, onto the blockchain, with the launch of Coinbase Tokenize aimed at supporting real-world asset tokenization [5][15]. - The CEO stated that trading stocks is a "good first step," but the ultimate goal is to enable tokenized stocks, democratizing access to markets [6][16]. Group 4: Business Expansion - Coinbase is broadening its narrative to include not just retail trading but also services for enterprises and developers, with Coinbase Business opening to qualified clients in the U.S. and Singapore [8][18]. - The company is launching an expanded API suite covering custody, payments, trading, and stablecoins [8][18]. Group 5: Industry Perspective - The CEO argues that cryptocurrency is not a niche category but part of an upgrade cycle for the financial system, suggesting that all major asset classes will eventually transition to the blockchain [9][19]. - Coinbase is positioned as a central platform in this transformation, with signals from major asset management firms indicating a desire to move funds onto the blockchain [9][19]. Group 6: Strategic Focus - The overarching strategy for Coinbase is "retention" and "diversification," aiming to keep its large crypto-native audience engaged across all asset classes, even as cryptocurrency trading volumes decline [10][20].