You won’t believe what Coca-Cola just did with its coffee brand

Core Viewpoint - Coca-Cola's plan to sell Costa Coffee is facing challenges as price negotiations with private equity firm TDR Capital have stalled, raising questions about the beverage giant's valuation [1][2] Group 1: Sale Details - Coca-Cola is seeking approximately £2 billion (around $2.7 billion) for Costa Coffee, significantly lower than the £3.9 billion it paid to Whitbread in 2018 [3][8] - The sale involves TDR Capital, which is expected to acquire Costa's UK business and most international operations while Coca-Cola retains a small interest [5] Group 2: Financial Performance - Costa Coffee reported a loss of £13.8 million on sales of £1.2 billion in 2023, translating to nearly $18 million in losses on $1.6 billion in sales [4] - The financial struggles are attributed to rising costs and increased competition, which have squeezed profit margins [4] Group 3: Leadership Changes - Concurrently, Coca-Cola is undergoing leadership changes, with Henrique Braun set to become CEO on March 31, 2026, while current CEO James Quincey will transition to executive chair [6] - Braun's potential start as CEO may coincide with the sale of Costa, providing him with a financial boost or facing ongoing challenges with the coffee business [6]