Sou Hu Cai Jing·2025-12-18 05:52Core Insights - JD.com has achieved over 1 trillion yuan in revenue in 2024, becoming the largest private enterprise in China, surpassing competitors like Huawei and Alibaba [1] Group 1: Logistics as Core Competitiveness - JD.com established its own logistics system in 2007 to address issues with third-party delivery services, which often resulted in damaged or lost goods and slow delivery times [3] - The company has built over 1,600 operational warehouses covering more than 21 million square meters, significantly reducing return rates from a high of 30% [3] - JD.com employs over 300,000 delivery personnel, all of whom undergo rigorous training to ensure service quality and product knowledge [3] Group 2: Expansion into New Growth Areas - In 2019, JD.com entered the healthcare sector with JD Health, aiming to provide online medical consultations despite initial skepticism about online healthcare [5][6] - JD Health has partnered with renowned hospitals to ensure the credibility of its medical professionals and offers 24/7 online consultation services [5][6] - The logistics network of JD.com enables rapid delivery of essential medications, enhancing the service quality of JD Health [6] Group 3: Employee-Centric Approach - In 2024, JD.com’s total human resource expenditure reached 116.1 billion yuan, accounting for 10% of total revenue, with multiple salary increases planned for employees [9] - The company provides comprehensive employee benefits, including high social insurance contributions, supplemental medical insurance, and transportation subsidies [9] - JD.com emphasizes personalized career development plans for employees, fostering a strong corporate culture and enhancing work efficiency [9] Group 4: Financial Performance - JD Logistics reported significant revenue growth from 37.87 billion yuan in 2018 to 104.69 billion yuan in 2021, with a total revenue of 265.79 billion yuan over the four years [10] - Despite initial losses, JD Logistics has shown improvement in gross profit margins, reaching 5.52% in 2021 [10] - The asset-liability ratio improved significantly from over 100% in previous years to 47.41% in 2021, indicating better financial health [10] Group 5: Future Outlook - JD.com aims to maintain its competitive edge and continue driving growth, with aspirations to create more business miracles in the future [10]