Zhi Tong Cai Jing·2025-12-18 05:55Core Insights - The report by Guotai Junan highlights the advantages of IP fun food over IP toys, including lower price points and higher consumption frequency [1][2] Industry Growth - The Chinese IP food market is projected to grow from 18.1 billion yuan in 2020 to 35.4 billion yuan in 2024, with a CAGR of 18.2% [3] - The market for IP fun food is expected to increase from 5.6 billion yuan in 2020 to 11.5 billion yuan in 2024, achieving a CAGR of 19.6% [3] Consumer Demand - The growth in the IP fun food sector is driven by the emotional consumption trends among the younger generation, who seek identity recognition and emotional connection through IP stories and characters [3] - The supply side benefits from China's mature snack production and supply chain, which has been bolstered by the rise of bulk purchasing channels [3] Competitive Landscape - The core competitive advantage in the IP fun food industry lies in supply chain management and IP operation [4] - The differentiation of IP fun food products is primarily achieved through the inclusion of IP toy giveaways, which allow for higher pricing despite the low differentiation of the snacks themselves [4] - The market remains fragmented, with the leading company, Jintian Animation, holding a market share of 7.6% as of 2024 [5]