从“假洋品牌”往事到真“财务问题”，丸美赴港上市能赢回信任吗？

Core Viewpoint - The company Marubi, known for its beauty products, is planning a secondary listing in Hong Kong after facing financial and governance issues following its initial public offering in A-shares in 2019. The company has experienced a decline in net profit from 2020 to 2022, with a significant drop of 47.95% in 2021, although there has been a recovery in 2023 [1][3]. Financial Performance - Marubi's revenue from 2022 to 2025 (first nine months) is projected to be 17.3 billion, 22.3 billion, 29.7 billion, and 24.5 billion respectively, while net profits are expected to be 1.7 billion, 2.8 billion, 3.4 billion, and 2.5 billion [3]. - The company's revenue is primarily generated from its two brands, Marubi and Lianhuo, with Marubi contributing 70-80% of total revenue. Lianhuo's revenue is expected to grow from 2.9 billion in 2022 to 9 billion in 2024 [5]. - Marubi's overall gross margin has increased from 67.8% in 2022 to 74.8% in the first nine months of 2025, while the net profit margin has remained around 10% [6]. Governance Issues - Marubi has faced scrutiny for financial irregularities, including inaccurate revenue recognition and improper accounting practices. The company has been penalized for these issues, which include misreporting funds held in third-party payment platforms and misclassifying consulting fees as research and development expenses [8][9]. - The management of raised funds has also been criticized, as Marubi failed to separate the accounting for projects funded by raised capital from those funded by its own resources [9]. Dividend Concerns - Since its IPO in 2019, Marubi has distributed a total of 1.08 billion in cash dividends over eight occasions, with significant amounts flowing to the founder and his spouse, raising questions about the sustainability of such distributions [12][13]. Brand Trust Issues - Marubi has a history of controversies, including misleading claims about its Japanese origins and product quality issues. Although these past issues have been less frequently mentioned in recent discussions, the company now faces new challenges related to financial data and governance, which could impact its brand trust [17][20].